What is content syndication and why should you care?

content syndication

Content syndication is a great way to reach new people, build relationships, and improve your SEO.

So, what exactly is “content syndication”?

Content syndication is the process of dividing your existing content into smaller parts and spreading them over a larger area. This process creates a wider distribution area for your content, which results in more people having access to your content regularly.

It’s the ultimate form of “trickle-down knowledge” from the top to the masses, one small interesting chunk at a time.

What is content syndication?

What does that mean for you?

It means you need less content spread over more locations in order to reach more people and build your brand.

A great reason to syndicate content is because many blogs and websites don’t allow syndication from Google News Feeds or other services. This opens an opportunity for you to republish the same content where there are no restrictions. You can also edit the content slightly, resubmit it under a different title or URL, and publish it again.

Content syndication is a tactic that has been employed for years by very large companies like CNN and Fox News. These large companies understand the power of content syndication in today’s online world.

Content syndication is a powerful way to promote your business and brand. But what are the benefits of content syndication, why should you care? And how can you utilize this strategy to grow your brand?

The most popular reason to syndicate the content you produce is to attract links and traffic to your website. By publishing other people’s content on your own site, you’ll build up a more diverse library of articles that will give search engines a better context for understanding your business. This is a great way to get external exposure for your business, website, blog, or social media profile.

Real people + real websites = real results.

Content marketing is a strategy that includes the creation and sharing of content with the intention of generating sales or leads.

When you syndicate content, you’re essentially giving other websites permission to publish your content. This is a great way to get your name and brand in front of new eyes, and it can also help build links back (backlinks) to your site (which is great for SEO).

Not only does content syndication help you to reach new people, but it can also be a great way to build relationships with other businesses in your industry. By syndicating your content, you’re showing that you’re an expert in your field and that you’re willing to share your knowledge. This can go a long way in terms of building trust and credibility. Content syndication is a great way to reach new people, build relationships, and improve your SEO. All of these things can lead to more leads, sales, and brand awareness. So if you’re not already utilizing this tactic, now is the time to start.

There are many different tactics related to content marketing, and it’s important to take advantage of all the tools at your disposal to reach new and existing clients. From leveraging free social media accounts to paid content syndication streams, growing your business online gets easier every year.

Top 5 places to syndicate your content online

  • Google Business profiles: formerly MyBusiness, Google Business profiles not only offer great NAP (name, address, phone) and GEO listings, but you can also create posts to keep your listing current. This is a great place to offer snippets of your core content and entice users to click through to your website.
  • Bing Places: This is pretty much the same as Google’s Business product, just offered by Microsoft.
  • Facebook: While the core demographic of Facebook has shifted older over the past couple of years, its ability to directly target specific consumer groups has improved exponentially. If your brand or product targets age groups 30 – 60, you should consider Facebook as part of your content syndication plan.
  • The-Link-Builders.com: While we may be a paid platform, The Business Resource Directory offers several options that the free services do not. For one, The Business Resource Directory Business Resource Directory offers NAP listings, geo-coded maps, and backlinks of your choosing. Our Contributor Package is perhaps the best deal on the internet when it comes to site promotion and content marketing.

More reading?

If you only read one book this year, it should be Ann Handley’s book “Everybody Writes.” Everybody Writes is a writer’s guide to attracting, retaining, and converting customers with one-of-a-kind, genuine, and overall amazing online communication.